The M:Project shoe represented an entirely new direction for FootJoy. This new product line offered the greatest "feel" and natural movement. Outsight created a site to reflect the spirit and style of this new product. To underscore the tagline “Minimal Construction. Maximum Feel.”, Outsight created a single-page, parallax site that showcases large product imagery and adds subtle movement to allow visitors to "feel" the textures. The site was so well-received, FootJoy requested that it be made to be used on large touchscreens at the PGA show.