FootJoy.com Redesign 2014

The 2014 redesign of FootJoy.com features an adaptive design that detects the resolution of the visiting device and optimizes the display for that device. The site features:

  • Portrait-oriented homepage gallery area to better show the full player, head-to-toe
  • Expanded product category pages to create a destination for category content
  • Style-based product listing page with color swatches to give site visitors a quick overview of the product line
  • Improved product detail page including color options, players who wear it, product reviews, and ready social sharing