FootJoy created the new HyperFlex to be unlike any shoe they had created before. They wanted a website equal to the product. Outsight created a microsite that juxtaposes key shoe design elements against the structures that inspired them. The site was developed for use on the web and at a stand-alone touchscreen kiosk for the official launch at the PGA Show.

First impression
Reveal of the Shoe with link to TV spot
Gallery of hero product shots
Inspiration area with video and sketches
Feature page showing the FlexGrid 2.0
Feature page showing the performance stabilizer
Hunter Mahan page with video and tweet
Graham Delaet page with tweet