FootJoy Canadian Community

After concerted efforts to build their social channels, FootJoy Canada wanted to take engagement with their fans to the next level by offering a full discussion forum. Like the US Community it was based on, visitors are awarded points for actions that they take on the community and can level up toward "Brand Ambassadorship”. The addition of the community is expected to increase inbound organic search traffic because of the increase in timely, keyword-rich content that a community affords.

FootJoy Canadian Community