FootJoy created the new HyperFlex to be unlike any shoe they had created before. They wanted a website equal to the product. Outsight created a microsite that juxtaposes key shoe design elements against the structures that inspired them. The site was developed for use on the web and at a stand-alone touchscreen kiosk for the official launch at the PGA Show.

D.N.A. Microsite

FootJoy wanted a microsite to serve as a destination for the D.N.A."Feel Advanced" product launch campaign. Working seamlessly with the TV and Print, the microsite offered exclusive "behind the scenes" content describing the exercises featured in the TV spot as well as detailed product feature information.